As a digital marketer, you can not restrict yourself to one place as you have to handle a lot of things from meetings with clients, to designing, SEO, and running ads on social media to deliver results for businesses.
Additionally, marketing digitally requires a lot of effort in long hours of competition and keyword research to rank your client organically.
In this case, the best laptop for a digital marketer is a must as nowadays there are multiple options in a laptop that even gives Pc-like performance, and it’s portable too.
Now the biggest topic is many of us think that any laptop can help in our profession but this is not good thought in your mind as every specific work requires a certain amount of specifications that we are going to discuss shortly.
In this article we have listed some of the Best laptops for digital marketing from most cheapest to expensive, so you can choose according to your requirement.
Note: All these laptops are top rated and all of them have Full HD resolution 1920 x 1080p screen.
As a social media and digital marketer you need a good screen presence, especially while editing images, and videos, we have also written a detailed buying guide on digital marketing laptops we suggest you also go through it once.
Also Read: Best laptop for bloggers
1. Acer Swift 14-inch laptop
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The Acer Swift laptop is probably the best one in the market for those who want to have a laptop primarily for professional work such as digital marketing and designing but also like to do gaming.
If yes then I advise you to keep your budget on this impressive-looking laptop that is actually designed for a working point of view but since it has an RTX graphics card it becomes good to play demanding games.
However, the screen refresh rate is only 60hz which is not on high standards for a gaming point of view yet enough to do your job on the photo or video editing thanks to its amazing screen delivering excellent vibrant colors with help of 100% Srgb color standards.
Performance:
The processor used in this machine is outstanding for multi-tasking you can easily run maximum tabs while browsing on the web and let me tell you that you can also work on editing software, and different excel sheets at the same time.
This laptop runs on AMD Ryzen 7 5800U CPU with octa cores and 16 threads generating high CPU power, additionally, it offers you 16GB LPDDR4X ram which delivers buttery smooth performance while designing or editing.
With an AMD Ryzen CPU chip, this laptop is powered by RTX 3050ti, a 4GB GDDR6 graphics card helps while rendering and uploading edited videos and there is 512GB NVMe SSD that keeps your device faster and loads the system within seconds.
However the only drawback of the laptop, it does not have an upgradability option for memory but for digital marketing, you do not need to upgrade as 16GB ram is enough to give buttery smooth performance.
Display
There are many laptops available in the market with 14” Full HD screens which makes this laptop special in mid-budget Acer has managed to provide a 100% Srgb color gamut which is excellent for design and overall visual experience.
This IPS LED-backlit display has a standard 1920 x 1080 resolution and most importantly the 300nits brightness of the screen makes it a value-for-money laptop for digital marketing, especially for outdoor meetings.
Also, I liked the fact the laptop is ultra-lightweight only about 3.06 lbs, and thin bezels at the side help in wide view angle and also very thin as well only about 17.9mm.
Design and keyboard:
The laptop design-wise looks amazing overall metal finish gives a good look and the keyboard has backlit support with good responsive keys so you enjoy your typing precision touchpad is also very responsive and has the perfect size for user-friendly use.
Connectivity and ports
The Acer swift laptop has good port support it offers you 2 USB 3.2 Gen 1, USB 3.2 type C Gen 2, HDMI 2.0, and a fingerprint reader that keeps all your data safe.
Additionally, there are also wireless connectivity options WIFI6, and Bluetooth 5.2.
Key Features:
- CPU AMD Ryzen 5800U, 8 cores.
- GPU Nvidia RTX 3050ti, 4GB.
- Ram 16GB onboard.
- Storage capacity 512GB SSD.
- Display Full HD 14″ with IPS technology.
- Excellent color accuracy.
- Good brightness.
Cons:
- Ram is not upgradable yet more than enough for digital marketing.
- The refresh rate is decent for gaming.
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Also Read: Gaming laptop with best battery life
2. Apple MacBook Air
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MacBooks are quite popular among creators and marketers simply due to their amazing portability and longest hours of battery life however if you are not limited with the budget then you can go with this Macbook.
Though this is a 2020 variant yet it’s quite a powerful device, the Apple Macbook air has a good combination of hardware to run all applications and a very rich-looking screen also makes this the best laptop for social media influencers.
Performance:
There is no need to concern about CPU processing performance and speed, as it is equipped with an Apple M1 chip design with 8 cores, ensuring an efficient working environment on software like WordPress, Photoshop, and internet surfing.
This laptop is powered by 7 cores GPU which accelerates graphics-intensive tasks and you can see high-quality images good for photo editing and other graphical element work, but I do not recommend this machine to play games as the portable laptop made for professionals.
It is integrated with 8GB ram for multi-tasking and the 512GB SSD storage helps you to store all your data, files, and images easily, the overall laptop is super fast for digital marketing and blogging.
Display and Keyboard
The screen quality is very rich and you can enjoy working on this 13” retina display with 2560 x 1600, also color accuracy is better than some of the other options in this range, and the brightness of the screen is too good for brighter areas.
It is equipped with true tone technology under which the laptop adjusts its brightness according to the situation which helps while working indoors and outdoors.
There is no way to doubt the quality of the Apple keyboard they are always good to help in smooth working the backlit keyboard is highly responsive and the keys are compact as well.
Longest battery life:
This Apple Macbook air model is known for giving its user the longest battery backup, though battery life is largely dependent on how you use it yet it delivers above 10 hours of battery life easily, and on regular use, it ensures 15 to 18 hours back up.
Ultra Lightweight and build quality:
The laptop looks stunning overall made with super quality material, also the weight is only 1.25 kg, therefore, most entrepreneurs prefer this Apple MacBook.
As you work easier by keeping this machine on your lap, also the thin bezels look attractive and there is a webcam usable for online meetings.
Key Features:
- CPU Apple M1 chip with 8 cores.
- Integrated graphics card.
- Ram 8GB and storage 512GB SSD.
- Retina Display 13.3″ with excellent color accuracy.
- The screen brightness is good.
- Long battery life.
- Good connectivity.
- Thunderbolt and display port.
Cons:
- Pricey laptop.
- Ram is not upgradeable.
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3. Asus Zenbook 14 ultra slim
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Asus Zenbook 14 laptop is slightly cheaper than the Macbook air that we have just reviewed above.
So in case you are looking for a device that is affordable and lightweight then this is a top-rated machine in the market right now.
Overall the laptop also has a tremendous battery backup, the CPU is not as powerful as Apple yet it has the capacity to handle all digital marketing work easily.
Performance
Under the hood, it offers 11th gen intel core i5 1135G7 processor that enjoys the base frequency 2.4Ghz which boosts up to 4.2 GHz.
This CPU comes with 4 cores and 8 threads that are good for working on multiple tabs while browsing on the internet and also runs photo editing software efficiently.
Also, it has a good combination of 8GB DDR4 memory and 512GB PCIe NVMe SSD, which keeps the workflow smooth and loads the machine in less time, overall it also helps to upload videos and images fast.
This laptop is equipped with integrated intel iris Xe graphics which is decent for visuals but do not expect to run high graphics-intensive tasks such as gaming, blender, and heavy video editing.
Display
The highlight of this 14″ laptop is 400 nits brightness which is excellent while meeting clients outdoors as you get the brightest screen allows you to read everything without any difficulty.
Besides this laptop design with anti-glare full HD 1920 x 1080 resolution with IPS type screen delivers vibrant images, the color accuracy is average yet not to worry as it does not affect digital marketer professionals.
Battery life
Now the battery life of this machine is insane therefore this is the best alternative for the apple MacBook in case you have a low budget.
Asus Zenbook uses a 67Wh battery that delivers 15 to 20 hours of battery life additionally It comes with rapid charge technology under which the machine charges up to 60% within 40 minutes.
Thin and ultralight
Usually, laptops with big battery who intend to have slightly bulky but that is not the case with this Acer laptop, the weight is only 2.58lb
The design of the product is just too good especially since the build is very sleek the screen-to-body ratio is 90% and yet the hinges are good, and there is not much wobble on the screen.
Additionally, the backlit keyboard is also built-in with compact and sturdy material and you also get numeric support separately.
Connectivity
The laptop comes with good port support, in this machine you get a USB type c port with HDMI and an sd card reader.
Key features
- Thin and light laptop.
- CPU 11th gen intel core i5 1135G7, 4 cores.
- Integrated graphics card.
- Ram 8GB and storage 512GB SSD.
- Display size 14″ with FHD resolution.
- Excellent screen brightness.
- Long battery life.
- Quick charging support.
Cons
- No dedicated graphics card.
- Color accuracy is average.
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Also Read: Best laptop for writers on a budget
4. Lenovo Ideapad 3 Laptop
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The Ideapad variant is widely popular for gaming laptops but there are also a few amazing options for professionals in the market which makes this Lenovo series successful.
For instance, this machine offers you powerful hardware configuration at the cheapest price that is capable of handling digital marketing tasks without any hiccups.
Performance
The Lenovo Ideapad 3 is equipped with AMD Ryzen 5500U mobile processor with 6 cores and 12 threads that generate the 2.1Ghz speed
This CPU gets good support from 8GB DDR4 ram you can work on multiple tabs and 512GB SSD is more than enough to save all your working data in your system.
This laptop comes with an integrated AMD Radeon graphics card which is decent for quality visuals yet does not expect to run graphics-demanding games.
Additionally, it is having windows 11 operating system so you can explore the latest features.
Overall the Lenovo uses good components that make it the most reasonable laptop for digital marketing as it makes a good balance between CPU, ram, and SSD drive.
Display size and quality
This laptop comes with 15.6″ full HD 1920 x 1080p resolution With very thin side bezels but the color accuracy is very average.
Again though it does not affect your digital marketing tasks, as a digital marketer you do not need accurate colors yet if you do a lot of designing then these screen colors are average.
Connectivity and ports
The Lenovo Ideapad is packed with USB type c, USB 3.2, HDMI, and card reader support, moreover, it offers good wireless connectivity such as wifi6 and Bluetooth 5.0
Key Features:
- CPU AMD Ryzen 5500U, 6 cores.
- Integrated graphics card.
- Ram 8GB and storage 512GB SSD.
- Display 15.6″ with FHD resolution.
- Budget-friendly.
Cons
- Average color accuracy.
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Also Read: Best laptop for taking notes
Buying guide- Best laptops for digital marketing
Purpose
As a digital marketer, you will end up doing a lot of work on different platforms, there is a misconception that you just have to deal with WordPress and excel sheets.
It takes a lot of research on other sites like ahrefs, semrush, from keywords, and link building to competition analysis, along with all this as a freelancer or full stack marketer you have to edit high-resolution photos for websites or for running ads on social media.
Additionally, you also have to edit small clips of videos and nowadays businesses also like to promote products on youtube so for this kind of work you also have to do editing on adobe premier pro.
Overall I am trying to make the point that you have many things on your plate so you have to keep these all things in mind while choosing the best laptop for digital marketing in order to avoid wastage of your money.
Processor
Digital marketing laptop relies on processing power to cope with all the tasks you have in your hands as a digital marketer so you have to put your budget on a good responsive CPU.
However as you know digital marketing is not only about doing SEO and adding posts into the system you also have to make websites from scratch editing etc, for all this, you can settle with intel core i5 from 9th gen and Ryzen 5.
As these are available on a low budget however for multi-tasking AMD Ryzen 5 series is considered best due to its affordability and of course, performance is top class.
If you can spend on the laptop for digital marketing in this case you have pretty powerful options like intel 7 and Ryzen 7.
Another thing you must have noticed while looking out for options U and H labels on most of the processors.
In simple terms let me clarify U series is mostly preferred by professionals and the H series you can consider if you want to do serious gaming or high-end work such as graphics designing, work on blender, or heavy video editing.
As H series CPU is specially made for heavy tasks, undoubtedly they have the capacity to tackle digital marketing work but remember these laptops consume a lot of power as result drains the battery faster.
Also, gaming laptops are quite heavy so if you have to go outdoors regularly for meetings and presentations then it will be slightly tough on your back.
There U series CPU is always a good laptop for digital marketing as it ensures a good battery back and you can do your work easily without any headache.
Also Read: Best video editing laptop under 500
Ram
The ram is not only required for multiple tabs on web browsing it also eats up space on windows chrome while you are operating on your system.
Especially if you have a very tight budget there are high chances you are going to make a huge mistake by selecting 4GB for digital marketing.
Whether you have windows 10 or windows 11, your machine will take about 3-4GB ram so in this case you are left with no room for other tasks.
Therefore 8GB ram I recommend always for work like digital marketing or blogging, and 16GB outclasses your performance for sure, it’s considerable if you have to do video editing.
However, still, 8GB does the job for video editing as well secondly, if you are concerned about it you can choose a laptop that has an upgradeable option for the future.
Also Read: Best laptop video editing under 1000
Storage Capacity
There is not much heavy software you need to store in your database yet a solid state drive is a pretty smart choice as an SSD drive takes your machine’s overall loading speed 10 times faster.
So there is a big no to HDD even if you need to do basic work on your laptop you must have SSD.
Moreover, the storage depends on your needs if you are a beginner and do not have many clients. in this case, 256GB SSD is enough but if you are a professional who has to work on multiple projects or have to store heavy images then a 512GB SSD is ok.
Additionally, there are also pretty high chances you might thinking of getting the laptop with HDD, and later you might be planning to upgrade it to SSD.
Yet I would not suggest this as SSD drives are going to cost you extra bugs as they are a little expensive, better if you get an SSD laptop so you do not have to invest later.
Graphics card
The best digital marketing laptop does not need a dedicated graphics card unless you do intensive video editing or graphic designing.
Additionally, if you like to do light gaming in your free time 2GB graphics card is enough and for moderate to GPU extensive gaming 4GB to 6GB is a must.
Display size and quality
For good visuals, Full Hd resolution is what you should have for a better viewing experience.
As we know that while posting on the website and while making banners for social media posts or making ads you need to work on graphics for editing so in this case full HD 1920 x 1080p resolution let you see all the thinnest pixels smoothly.
The size of the screen is subjective however I recommend 14 inches to 15 inches panel, however, the 13-inch display is good for portability but you may face a few issues while editing videos due to the small screen.
Battery life
The digital marketer has to spend hours in front of a laptop especially if you have to travel for client meetings and presentations then you need good battery life.
The 6-7 hours of battery backup is decent for digital marketing laptop rest is depending on you however the chrome books and touch screens mostly come with higher battery life Therefore many professionals consider the Chromebook.
The brands like Lenovo, Acer, and apple come with good battery back up and most of the small screen machines deliver good battery life but again you have to compromise with processing speed and visual quality.
Ports and connectivity
For giving presentations you often need to connect your laptop to third-party sources so your machine must have HDMI or display port support.
Other connectivity options such as USB 3.0, USB type c, and most important as a digital marketer you need faster internet connectivity so at least Wi-Fi5 is pretty good for quick connectivity.
Budget
So the last point is how much you have to spend to get the best laptop for digital marketing, if you follow the above buying guide even on a tight budget you should spend 500 dollars, and for a powerful machine 600 to 800 dollars is enough for your needs.
Frequently asked questions
Which laptop is best for a digital marketer?
We have done hours of research before listing a good laptop for digital marketing, during the research we found that digital marketing tasks do not require heavy hardware in your machine to run it.
However I just answer these questions in 2 sections, yet first, you need to understand digital marketing is a very vast area.
If you just want to do blogging then you can consider any cheap laptop for digital marketing that has Intel core i3 processor from 10 the generation with 8GB ram and SSD storage in this scenario you can consider Lenovo Ideapad 3 laptop.
For full fledge digital marketer then you have to do a lot of heavy tasks including video editing, and even sometimes photo editing in this case you need a pretty powerful machine to handle all this, Acer Swift 3 laptop is good to pick for mid-budget.
Is a laptop necessary for digital marketing?
This is depending on your use though still, a PC is definitely the best choice for digital marketing if you have clients and have to travel for meetings then the laptop is the best solution for your digital marketing work.
Is MacBook air good for digital marketing?
Yes, MacBook Air in fact is the best laptop for digital marketing if you have a budget to spend as this machine has a good visual presence with a powerful CPU, Ram, and SSD storage additionally 13-inch screen makes it ultra lightweight.
How much ram do we need for digital marketing?
This is a very interesting question most digital marketers have in their mind what should be the ram in your system.
I recommend 8GB whether you are doing blogging or full digital marketing, however, if you have to do a lot of editing for videos then considering 16GB is not a bad idea.
Final words:
The laptop is a handy piece of equipment for digital marketers as you can carry them anywhere with you however professional digital marketers should target to get professional travel-friendly laptops rather than Chromebooks and gaming notebooks.
Simply because Chromebook restrict you if the internet is not available whereas gaming laptops do provide strong performance yet they are bulky and the battery is pretty average which is not suitable for content creators
However, we have consolidated the best laptops for digital marketing from numerous collections all of them are top rated you can choose according to your budget, purpose, and need.
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